Let's get to know one another:
Thank you for your interest in Zell Capital. During this step, we’ll educate you about what investing in Zell Capital is like as well as making sure it is a fit for you.
To begin creating your investment account complete this form. But first, please review all of the information below which includes all relevant documents to perform due diligence. Please take your time to understand our investment strategy and the risks associated with this type of opportunity.
Invest Through Alto IRA

Zell Capital has partnered with Alto IRA to facilitate investment into our fund using retirement dollars.
To learn more, and create an Alto IRA account, select ‘Alto IRA’ in the ‘How Will You Invest’ form to the right. You will be taken to Alto’s website to learn more about their product.
* When you click the button above you will be directed to a DocuSign application to create your investor account. Please review our Privacy Policy and Terms and Conditions. If you select Investing through an Alto IRA you will be taken to the Alto IRA website to learn more. Alto IRA and Zell Capital are not affiliated.
Investment Strategy
Zell Capital’s investment objective is to maximize our portfolio’s long-term total return, principally by seeking capital gains on our equity investments and secondarily through ordinary income from debt and debt-like investments. The Company’s investment strategy focuses on venture capital investments, which includes companies that are in the pre-revenue stage (or seed stage) up to companies that are in the early growth-stage.
It can take many years for startup companies to mature to the point of delivering a return on our investment, and many of our investments have a likelihood of failure. Investors in Zell Capital should consider this a long-term and high risk investment.


Disclosures and Documents
Below are links to important disclosures and documents for due diligence. Please reach out to investors@zellcapital.com if you have any questions.
About Zell Capital
We are pioneering a new type of investment fund for startup investing that is open to all investors, not just the wealthy. The fund is called an Access Fund.
Our fund is publicly registered with the SEC where we provide regular reporting and disclosure. This enables us to have fund investors beyond what traditional private equity and venture capital funds can have. In fact, with a minimum investment of $1,000, our fund is highly accessible for most investors.
Investing in Zell Capital is a full digital experience. Creating an investment account and making your investment takes as little as 10 minutes.

Investor FAQ's
An Access Fund is an investment company registered under the Investment Company Act of 1940. The purpose of an Access Fund is to open up private market fund investment opportunities to all investors, not just accredited investors.
Any individual in the United States that is at least 18 years old can invest in Zell Capital. We cannot receive investment from non-US citizens at this time.
The initial minimum investment into Zell Capital is $1,000 and any subsequent investment minimum is $240. We highly suggest you consult your financial advisor to determine the right investment amount. Because startup investing is high risk, investors typically invest a very small amount of their portfolio into this type of opportunity. Please review the Prospectus before investing.
Investing in Zell Capital is a digital process. Click on the Create Investor Account button and you will be taken to a page to confirm you have performed due diligence and are aware of the risks related to investing in Zell Capital. When you click on “Create Your Investor Account” a new browser window will open taking you to the account portal managed by US Bank, our fund administration service provider. Here you will create your investment account, connect your banking information and indicate the amount you will be investing. At this stage no funds will be withdrawn from your banking account.
During our initial offering period each share in Zell Capital has a fixed price of $20. It is important however that each investor understands the difference between the sales price and the Net Asset Value (NAV) of the fund.
At the end of each month we will calculate the Net Asset Value of the fund and you will receive an email within five days that provides a summary of your investment along with the most recent Net Asset Value. At this point you will confirm your investment and funds will be withdrawn from your banking account. Shares will be issued to you and the investment process will be complete.
For information about the risks relating to investing in Zell Capital, please read our prospectus.
Yes. US entities can invest into Zell Capital.
To invest as an entity select “As an entity” in the “How Will You Invest?” question on the form to create your investor profile. You will be taken to a DocuSign application to complete and submit. Once submitted US Bank will review and confirm your investor account is created. At this stage, however, no funds will be withdrawn from your banking account.
During our initial offering period each share in Zell Capital has a fixed price of $20. It is important however that each investor understands the difference between the sales price and the Net Asset Value (NAV) of the fund.
At the end of each month we will calculate the Net Asset Value of the fund and you will receive an email within five days that provides a summary of your investment along with the most recent Net Asset Value. At this point you will confirm your investment and funds will be withdrawn from your banking account. Shares will be issued to you and the investment process will be complete.
For information about the risks relating to investing in Zell Capital, please read our prospectus.
The Fee and Expense table in the prospectus includes nuances that are important to understand. Please read our Fees and Expenses Explained for an overview of what investors can expect to incur.
You should consider an investment in us to be a long-term investment and you will likely pay a premium over NAV for your Shares during the Initial Offering Period. Venture stage companies, like the companies we intend to invest in, often require several years to appreciate in value and may not appreciate at all. However, we will incur expenses related to our operations from the outset. Therefore, we expect that our NAV will decrease based on the ratio of operating expenses compared to capital raised, until we begin to realize a return on our investments.
As such, if we were to sell our shares at NAV, rather than the Initial Offering Price, during the Initial Offering Period, early investors in us would experience dilution in the value of their shares as our expenses drive down our NAV, as compared to later investors who could take advantage of the lower offering price to avoid expense related to our operations. In contrast, we believe that the fixed Initial Offering Price during the Initial Offering Period will help ensure that all investors during the Initial Offering Period share ratably in the initial offering expenses.
Notably, investors will likely pay a premium over NAV when purchasing Shares, which premium may be more significant as our operating expenses drive NAV down during the Initial Offering Period. However, any difference between the $20.00 purchase price and NAV is expected to represent that investor’s proportionate coverage of fund operating expenses retroactive to the launch of the Company. We believe that the fixed Initial Offering Price during the Initial Offering Period, subject to any adjustment to ensure we are not selling our Shares below NAV, is an essential feature of our Access Fund model to ensure that investors are paying their proportionate share of the initial operating costs and to avoid diluting the Shares of early investors.
There is no current market for you to sell your shares in Zell Capital, and there is no guarantee that there will ever be a market for you to sell your shares. Your investment returns will come through distributions generated from investment gains of the fund.
Zell Capital will primarily invest in seed and early-growth stage companies, also known as venture capital. Returns will be generated when we sell our shares in the future. A typical holding period of our investment into each startup will be at least seven years.
Secondarily, we will invest through debt and debt-like instruments into seed and early-growth stage companies. We expect these investments to generate ordinary income which will be distributed to investors based on our requirements as a Regulated Investment Company (RIC).
The Company has a Distribution Reinvestment Program that will enable investors to choose between receiving distributions in cash or reinvesting distributions into the fund. Investors can select their preference in the “Distribution Options” tab in their investor account.
We invest in seed and early-stage startup companies that have potential for capital gains on our equity investments and ordinary income from debt and debt-like investments. The stages we invest in are seed and series A.
The companies we invest in are generally technology or technology-enabled.
Zell Capital is registered under the Investment Company Act of 1940, as amended. As a publicly registered fund we are required to file regular updates with the SEC and provide certain information, including disclosures about our investment activities and risks related to our offering.
Access to all filings will be conveniently available to our investors and can also be found on our SEC Filings page.
The best investors in startups are those that can provide meaningful support beyond capital. Startups need support in many areas including customer introductions, product feedback and promotion. Investors in Zell Capital will become part of our community to support our portfolio startups in every possible way.
Meet Our Team
Our team consists of leaders with experience in startup investing and managing funds registered under the Investment Company Act of 1940, as amended.

Will Zell
Since 2007, experience starting and building diverse types of companies, including three technology startups.

Michelle Murcia
Since 1996, experience in corporate finance, venture capital fund management and startup formation.

Roger Pries
Since 1996, experience in financial services industry, including ten years in operational risk management.

Hope Newsome
Since 2007, experience providing general counsel and compliance support to registered and private funds.

Tom Schoger
Bachelors of Science, Finance (2020) from Miami University.
Independent trustees
Our Board of Trustees is a majority of independent trustees who protect the interests of our shareholders and ensure governance best practices are in place.

Lindsay Karas Stencel
Since 2009, experience in venture capital. Former Partner, NCT Ventures

R. Jeffrey Young
Since 1996, experience in fund administration. Former President, Huntington Asset Services
Zell Capital is an investment company registered under the Investment Company Act of 1940. We engage leading firms who specialize in registered funds.



