Zell Capital invests in early stage companies, specifically in seed and Series A rounds. We invest through equity, debt and debt-like (eg revenue sharing) financing. Our aim is to partner with great entrepreneurs and teams to help achieve growth goals.
Our Investment Process
We invest between $250k and $2 million into seed and series a funding rounds for technology and technology-enabled startup companies. We invest in equity as well as ‘debt-like’ instruments, including revenue sharing agreements.
We invest based on our thesis of the First Principle of Value. There are specific criteria we are looking for in startups. We invest in companies that have significant growth opportunity in large markets. We do not invest in companies such as single-location retail or real estate.
Intake Form: Once a startup has submitted the intake form we will respond within two business days to inform them if they fit or do not fit our investment criteria.
First Call: If they fit our investment criteria we will ask for an introductory video call to learn more about the startup from the founding team.
Due Diligence: For startups we decide to move forward on, we will enter into due diligence where we will do a deep-dive of research on the startup and market opportunity.
Term Sheet: Our due diligence is divided into two phases. The first is to assess against our investment thesis. For companies who meet our criteria, and where we are the lead investor, we will provide a non-binding term sheet to the startup. If we are joining a round we will provide a commitment of interest. The second phase of our due diligence is focused on governance and legal review.
All together, our investment process will take approximately 45 days. We are committed to quickly tell startups no if we are not a good match as an investment partner.
Building a startup is hard and we celebrate all people who take the step to become an entrepreneur. The nature of our business as a fund means that we say no to a lot more startups than we say yes to. To help guide entrepreneurs to other sources of funding we will be adding a resources page to our website in the near future.